Wednesday, November 17, 2010

Thanks Marcel

When I attended Art School in Holland, one of my professors would say regularly: "focus on the BIG lines...don't get stuck with the little ones." What he was telling me, in a simple and understandable way, was to think more conceptually and less operationally. 85% of people think operationally - hey, it's just how stuff gets done. But the designer has to look at the bigger picture, i,e. think conceptually, if the design will be understandable and comprehensive. The professor's name is Marcel Ponjee. Thanks Marcel.

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